Our Story

Persica Skincare was founded as the first and only botanical and saffron skincare company to seamlessly integrate ethics, science, and ancient history as pillars of its brand. We invite you to share in our passion for luxurious products that balance sebum production, are microbiome-safe, and rejuvenate radiance.

The history that stirs us arises from a legendary era of civilization – we masterfully reimagine it. Our ethics are borne of legal aptitude and cultural honor – they are unwavering. Our science is guided by facts and is free from marketing – it is trustworthy.

 THE ORIGINS OF PERSICA SKINCARE

Persica Skincare emerged from a yearning to reveal the benefits of ancient skincare traditions to a modern audience. All-natural, vegan, less-is-more, and clean beauty principles have gained their foothold in a beauty industry otherwise saturated with chemicals, endocrine disruptors, and synthetics. We believe who better to guide this return-to-nature than the ancient artisans who were among the first to harness the benefits of saffron, essential oils, floral hydrosols, and botanical elements? Persica Skincare fuses luxury with therapeutic value by concentrating on the historic use of saffron, frankincense, myrrh, and other richly restorative essential and botanical oils. The most famous among these is saffron, known as “red gold,” and the world’s most expensive spice. Through this saffron-inspired rebirth, Persica Skincare is reviving the unique skin and body care benefits of saffron and other plant-based ingredients long-cherished for their regenerative, healing, and nourishing benefits.

 

THE HISTORY THAT INSPIRES US

As a brand, Persica Skincare’s imagination reaches as far back as the time of Queen Esther, the famed beauty treasured by her King. Ancient Persia was rich with ethnic, religious, and linguistic variety, and known for its tolerance of diversity. The historic Silk Road, whose caravan routes were protected by well-designed administrative governance, was a corridor through which many cultures, languages, and explorers passed. Traders spread and shared the bounties of their homelands, such as precious essential oils, resins, and saffron – many of which were considered sacred. In honor of this legacy, we have researched and sourced a limited set of ingredients, which we infuse with artisanal care to create luxurious, effective botanical and saffron skincare.

OUR ETHICAL COMMITMENT

Persica Skincare is a different kind of skincare company. Our ethics are more important to us than revenue. Before we had a single product available for sale, Persica Skincare already had made corporate sponsorship and donation commitments to several non-profit organizations. Our Ingredient Pledge™ lists and explains our ethical pledges on a level of magnitude and transparency unseen in the skincare industry. Our ethical commitments fall within three general categories: a commitment to put the safety and health of your skin above all else, a commitment to do no harm to Mother Nature, and a commitment to support worthy causes and engage in meaningful, direct community service.

THE SCIENCE THAT GUIDES US

The care put into our craft is not only informed by history and compatible with Mother Nature, but also rooted in science. Born in 980 AD, Avicenna was a Persian polymath regarded as one of the most significant physicians and thinkers of the Islamic Golden Age, and the father of early modern medicine. In his The Canon of Medicine, the medical textbook of medieval Europe, Avicenna described various uses of saffron, including as an antidepressant, anti-inflammatory, hepatoprotective, bronchodilator, and aphrodisiac. Today, many of these effects have been studied in modern science and pharmacology. As a brand that seeks to bring ancient wisdom to modern light, we dignify the legacy of great scholars by ensuring that our products are backed by science. Persica Skincare never will prioritize marketing, advertising, or skincare trends over scientific research. We analyze the scientific literature of every ingredient we use, without exception. This ensures that we develop safe, holistic, hypoallergenic, and microbiome-nurturing products suitable for all skin types.

“I was a successful attorney managing an international trade consulting firm, on several boards, and a frequent speaker in the legal world. But those who knew me deeply, outside of this professional capacity, knew that I was a woman who would stop to place my hand in reverence on an old tree during a hike, who was called to enter the forest in a way I can never explain, and who thrived in closeness with nature. They say I have my Persian grandmother’s gift with plants. Through my grandmother’s spirit, I discovered botanical beauty, the divine preciousness of saffron skincare, and created an undeniably effective brand based on traditions that were ancient and forgotten.”

~ Elika Eftekhari, Founder